"If it's too good to be true then it probably is".  This is the statement that we hear the most at ESUPERFUND.  We have been hearing it since 2006 and continue to hear it on an almost daily basis.  This is despite the copious content detailed on our website detailing how we can offer our services well below market.  Importantly we understand why potential clients make this comment.  After all when you offer a service at up to 80% below your competitors on an annual basis it is to be expected that some potential clients may have doubts.  For those clients who have thought about using our services but have had doubts we have tried to detail how indeed we can actually offer the services we do at the low price we do.

Technology

ESUPERFUND has built its own proprietary system to attend to clients SMSF Accounting and Taxation needs.  This technology is not available in the marketplace and has been built over many years.  The technology has been built at a cost in the millions of dollars allowing our clients annual accounts and tax returns to be prepared at a fraction of the time.  Nearly all other SMSF Administrators use "off the shelf" software to attend to the clients' annual compliance obligations typically requiring extensive manual input and reconciliation from clients.  Our system eliminates this.

Electronic Data

The main way we can complete clients' annual compliance obligations at a fraction of the time is through the use of electronic data.  For example ESUPERFUND receive electronic confirmation of all your SMSF Trades and Transactions.  The electronic data is automatically uploaded into our customized software without the need for manual input.  Our proprietary software can in turn reconcile the electronic data uploaded with limited human intervention.  This reduces the average time to prepare our clients annual accounting and taxation work to a handful of hours where other firms may take 20+ hours to do the same task manually.

Reducing Staffing Costs

Technological advancement leads to time savings.  By using our own proprietary software and electronic data we can attend to the annual compliance requirements for our clients at a fraction of the time.  This means we can do the same tasks with less staff.  Staff with SMSF accounting and taxation experience are extremely costly and these costs are ultimately borne by clients.  By significantly reducing the time to prepare our clients accounting and taxation compliance requirements and hence the reduced need for staff, ESUPERFUND are able to keep our fees significantly below market.  This is not a one off.  Our fees will always be low!

Operating Since 2006

ESUPERFUND commenced trading in 2006 and has been offering its services well under market since that time.  During this time we have gone from strength to strength and have always been profitable.  Clients who have joined are so happy with our services that they continue to refer clients to us.  This is a major way we grow our client base.  We now believe that we have proven our low cost model works given we have been offering our services for some time.  And we now have many clients who trust us implicitly with the administration of their SMSF. 

We are regularly audited

It is true that no matter how much we argue that we can provide our services well under market using better systems and technology many continue to believe that we must be "cutting corners" to offer the low fees we can offer.  This is particularly true of other accountants.  This is simply not true.  In fact don't believe us.  Believe ASIC and the ATO.  It is important to understand that in order for ESUPERFUND to provide the services we do, we have to be licensed with ASIC and the ATO.  This also means that we are regularly audited by ASIC and the ATO and have to provide audited accounts to ASIC each year.  By being regulated you can be assured that we are adhering to all regulations providing you with the highest quality service.  Importantly to date we have never had any issues from ASIC or the ATO.

What happens if we stop trading?

Let's take a worse case scenario.  What if we ESUPERFUND ceased trading tomorrow?  Ultimately this is the worst case scenario.  When you establish a SMSF with ESUPERFUND all assets purchased by your SMSF are made in the name of your SMSF.  This is a very important point and gives you total peace of mind that your SMSF is the direct owner of all assets purchased.  ESUPERFUND do not own any of your SMSF assets directly.  So in the very unlikely event we cease to operate or become insolvent all your Fund Assets are totally protected and secure because your SMSF is the direct owner of the Assets.  So in the worst case scenario if we ceased trading tomorrow, your assets would be totally protected and you would simply need to find a new accountant.  Now that is not that bad is it? 

Stop Paying High Fees

There is really no reason to keep paying high fees to manage your SMSF.  ESUPERFUND has proven that our model works since it began trading in 2006.  So maybe clients should no longer be asking if our service is "to be to be true" but embracing the fact that maybe ESUPERFUND is simply using technology in a way that makes our company "ahead of its time".